The company does not have direct competitor as the company is different from other competitors, both in the product lines and the target customers. The company develops construction and interior decoration material under the company's owned brands and is a sole distributors for certain imported brands. The company targets mainly at interior designer and interior constructor, while most other competitors focus on either contractor or end user which are operated in highly competitive landscape.

The company has indirect competitors who are construction material, interior decoration and specialized construction material wholesalers and retailers. There are 8 major operators in the countries that have branches and agents in Bangkok and provincial areas. All major operators operate under modern trade format and aim to be fully-integrated construction and interior decoration distribution center, where the customers can make one-stop shopping experience.