The company has a vision to be leader in distributing construction material and interior decoration for office and household. The company focuses on providing presentation, consult and services as well as to continually innovating and designing products to best suit the requirements of designer, contractors and the company's target customer groups. The company has a policy to produce high-quality products with beautiful and up-to-date design. The company also targets 20% sales and net profits growth from the previous year and to strengthen businesses as follow:

  1. Products The Company focuses on creating and promoting the company's own brands to be well-known which should support the company's sales growth in following product lines.
    • Door and window systems
    • Wall system
    • Ceiling structure
  2. Corporate structureThe company has policies to change corporate structure, particularly in the sales team, which is one of the most important aspect of the company, to be able to best respond to client's requirement. The company divide the sales team into 3 distinct functions:
    • Spec sales team
    • Main sales team
    • Call Centre
  3. Marketing The company focuses on two aspects of marketing, which are
    • Corporate Branding to create the company's brands to be well-known in the market through various medias.
    • Product Branding to increase market share by conducting marketing activities through advertising, gathering event for target customers and developing new products to suit the market's requirement.
  4. Open distribution and service center to serve customers to increase customer service area coverage as well as to better serve customer's needs. The company opens two more distribution centers in Samui Island, Surathani Province and Hua Hin District, Prachuabkirichan Province.
  5. Budget The company plans its budget ahead and control its usage to optimally achieve target and maximize its benefit.
  6. Export marketThe company plans to export its products into two countries, which are
    • India, in Cities of Bangalore, New Delhi and Shenni
    • Vietnam, in Ho Chi Minh City